Point Fifteen
Digital transformation from dormant campus to vibrant commercial hub
Project Showcase
Client
Point Fifteen
Project Type
Commercial Development
Challenge
Heritage & Modernization
Focus
Digital Identity & Functionality
The Transformation Story
The client needed more than a website-it required a digital identity that reflected Point Fifteen's remarkable transformation from a dormant campus to a vibrant commercial hub. The challenge was to balance heritage and modernity, while providing clear functionality for leasing inquiries and investor engagement.
Understanding the Vision
Point Fifteen represents the evolution of urban spaces, where historical significance meets contemporary commercial needs. This unique positioning required a digital presence that could communicate both the respect for heritage and the excitement of modern commercial opportunities.
Design Philosophy
Heritage Preservation
Honoring the historical significance of the original campus while showcasing how heritage can be preserved through adaptive reuse. The design incorporates elements that pay tribute to the site's academic past while celebrating its commercial future.
Modern Commercial Appeal
Creating a contemporary digital experience that attracts modern businesses and investors. The interface reflects the dynamic, forward-thinking nature of the commercial hub while maintaining sophistication and professionalism.
Balanced Narrative
Striking the perfect balance between honoring the past and embracing the future. The digital identity tells the story of transformation while focusing on current opportunities and future potential.
Functional Requirements
Leasing Inquiries
Streamlined inquiry system for potential tenants with detailed space information, availability status, and direct contact capabilities.
- Interactive floor plans and space layouts
- Real-time availability updates
- Inquiry form with specific space preferences
- Virtual tour integration
Investor Engagement
Comprehensive investor portal showcasing development progress, financial projections, and investment opportunities.
- Investment opportunity presentations
- Financial performance dashboards
- Development timeline and milestones
- Investor communication portal
Location Showcase
Interactive location features highlighting connectivity, amenities, and commercial advantages of the hub.
- Interactive location mapping
- Transportation connectivity details
- Nearby amenities and services
- Demographic and market data
Visual Identity Development
Color Palette
Sophisticated color scheme combining heritage-inspired earth tones with contemporary commercial blues and grays, creating a palette that speaks to both tradition and innovation.
Typography
Modern, professional typefaces that ensure excellent readability for commercial information while maintaining an approachable, welcoming character.
Imagery Style
Photography and graphics that showcase the transformation journey - from historical campus imagery to contemporary commercial spaces and future vision renderings.
Layout Architecture
Clean, organized layouts that mirror the structured, purposeful design of the commercial spaces themselves, ensuring easy navigation and clear information hierarchy.
User Experience Strategy
The user experience was designed with multiple stakeholder groups in mind - potential tenants, investors, visitors, and community members. Each user journey was carefully mapped to ensure that visitors could quickly find relevant information while being inspired by the transformation story.
Intuitive Navigation
Clear menu structure that separates leasing information, investment opportunities, and community features.
Progressive Disclosure
Information architecture that provides overview first, then allows users to dive deeper into specific details as needed.
Mobile Optimization
Fully responsive design ensuring excellent experience for users viewing property information on mobile devices.
Accessibility Standards
Compliance with accessibility guidelines ensuring the site is usable by all potential stakeholders.
Results & Impact
The digital identity successfully captures Point Fifteen's unique position as a heritage-modern commercial hub. The website effectively communicates the transformation story while providing practical functionality for leasing and investment inquiries, positioning Point Fifteen as a premier commercial destination that respects its past while embracing its future.
Ready to Transform Your Commercial Identity?
Create a digital presence that balances heritage with innovation, attracting modern businesses while honoring your unique story.