AEON Launch
Overview
We developed a launch campaign for AEON’s introduction of the new Petronas Shop, designed to create buzz, attract customers, and drive footfall for the opening. The campaign positioned the launch as a unique retail experience, combining AEON’s retail expertise with the trusted Petronas brand.
The strategy blended pre-launch teasers, social content, and event visuals with campaign ads deployed through the Setel App — leveraging Petronas’ digital ecosystem to reach a highly targeted audience. This multi-channel approach ensured awareness both online and offline, with messaging that emphasized convenience, lifestyle, and brand collaboration.
The launch campaign not only amplified visibility and curiosity but also drove meaningful engagement and attendance. By connecting event activations with digital ads, AEON and Petronas were able to deliver a vibrant opening experience while strengthening their brand presence across retail and digital touchpoints.
Client:
AEON
Scope:
Creatives / Social Media / Campaign / Launch Event / Ads
Objective
To launch the new Petronas Shop within AEON and drive strong customer awareness, engagement, and footfall. The campaign aimed to highlight the collaboration between AEON and Petronas, positioning it as a convenient and lifestyle-driven retail experience.
Our Approach
Developed a multi-channel campaign combining event visuals, pre-launch teasers, and launch-day activations.
Rolled out digital campaign ads via the Setel App, leveraging Petronas’ ecosystem to reach targeted users.
Extended the campaign through social media content and on-ground branding, ensuring consistent visibility and customer touchpoints.
Outcome
Created significant buzz leading up to the launch, with high engagement across digital platforms.
Drove increased footfall to the Petronas Shop during the opening period.
Strengthened AEON’s positioning as a retail innovator while expanding Petronas’ lifestyle brand presence through AEON’s ecosystem.
